Reed Seaton has been a leader and innovator in the sports construction sector for over 40 years.

Reed currently serves as a managing partner of his family office, Seaton Asset L.P., established in 2023, where he invests in emerging businesses and provides seed capital to SaaS technology, alternative energy, construction, healthcare, and agricultural start-ups. In November 2003 Reed founded Hellas Construction, Inc. (“Hellas”), a large vertically integrated sports surfacing and construction company based in Austin, Texas, where he served as President and CEO until May 2024. During his tenure as President and CEO of Hellas, Reed partnered with K-12, collegiate and NFL teams, as well as European football clubs providing high quality and safe playing surfaces to athletes both in the United States and internationally and grew the business from a start-up to a business with annual revenue of $625 million in 2023. Reed began his career in 1981 by moving to Austin and taking over track production operations at Ritche Corp. In 1984, he purchased Ritche Corp and renamed it Southwest Track Builders, serving as CEO until 1989. In 1989, Southwest Track Builders was purchased by American Sports Products Group (“ASPG”) and Reed subsequently served as the CEO of ASPG from 1996 to 2002.

Reed has served on the Boards of ASPG, Sport Court Inc., American Athletics, Astroturf Industries, Trussway, Inc., and Tencate Grass Holdings Group.